Web Design

From landing pages and promotional micro sites to the redesign of an existing site or development of new online properties, developing web sites requires a number of key factors to be managed well. Here are our 7 key steps for developing a site:

1. Objectives - what are your expectations from the site? - provide information only, deliver sales leads, actual sales?
2. Functionality - what do you expect people to be able to do on the site? - read articles, watch video content, use applications, carry out transactions, interact with other users ?
3. Content - how often will you update the site content? - daily, weekly, monthly, or as needed?
4. Roles - who will be responsible for creating both the initial and ongoing content? - define what type of content will be updated and who is responsible.
5. Keywords - what are the keywords that are associated with your product/service? - make a list. Be as specific as possible.
6. Design - what style of site do you think you want? - look at sites both inside and outside your own industry and take references. Is it content driven, visually driven or transaction driven?
7. Development Path - what functionality do you need now and what do you think you might add in the future? (Phased approach). The best sites grow and develop over time, but knowing what you might need further on can save on redesign and development.

The secret to successful web development is clear thinking, advance planning, user centric design and excellent project management.