Mobile Marketing

First there was the TV screen, then the PC screen, and now potentially the most powerful of all - the mobile phone screen. Mobile marketing provides a host of possibilities not previously available and potent marketing tool for many businesses. While most are familiar with the effectiveness of SMS, more and more consumers, particularly younger groups, expect to be able to surf, be entertained and carry out transactions on mobile enabled sites.

Flat rate price plans from operators are removing the main barrier to the mobile internet, opening up a new channel, perhaps the most direct and personal one available.